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Berghaus Stuben

Brand identity, website and signage for a mountain house from 1808.

Berghaus Stuben is a historic mountain house on the Arlberg with guest rooms, a traditional restaurant, a sun terrace and a small sauna. It has welcomed travellers since 1808.

The house needed a brand as warm as its Stube. I built an identity around an ibex with ski goggles and a red scarf, and carried it from the logo to the website, the menus, the flags, the signs by the road and the trailer behind the car.

Client
Berghaus Stuben
Location
Stuben am Arlberg, Austria
Year
2025-2026
Scope
  • Brand identity
  • Logo & mascot
  • Website
  • Menus & print
  • Flags & signage
  • Vehicle graphics
Cover: the Berghaus Stuben emblem over the mountain houseIntro text with an edelweissBrand overview: logos, emblem and photos in a gridBrand values: ankommen, durchatmen, genießen, bleibenColor palette with terrace photoTypography: Inknut Antiqua and InterRed scarf patternLogo versions on brand colorsSauna, drinks menu, table numbers and a historic photoWebsite on desktop and phoneWebsite pages: terrace, activities, historyTrailer, spare wheel cover and wayfinding signsBrand grid with photos and iconsClosing: Danke fürs Vorbeischauen